An Opportunity Not Missed by Xavier Buyse
It is observed by people such as Mobile Advertisings Xavier Buyse that in the mobile ad industry that level of investment is now developing much quicker than anyone had anticipated previously and could be due to the fact businesses value the way in which such a medium pin points people resulting in a quick return on money invested. Noting that Apple’s iPhone has had a massive impact on the mobile marketing and advertising market is an understatement, according to industry heads.
In a very small amount of time Apple has sold thirty million iPhones. We’re now faced with more than 100 apps in the iTunes store and the public have installed more than 1.8 billion of them, creating the perfect base for marketers and advertisers. is not a transparent industry with lots going on behind the scenes and a huge distance from the transparency experienced in the ad industry. What is funny is that it is the ability of directly communicating with the consumer that is bringing in the brands to an industry that fails to communicate.
Xavier Buyse of Mobile Ad fame acknowledges that the market place is awash with loads of iPhones however that is still a fraction of the total number of mobile devices in the market place all together, the fact that Apple has been able to tap into a consumer need so successfully is an invaluable tool to increase awareness about mobile browsing and mobile apps, both indispensible platforms for brand advertisers. These milestones are significant in seeing that more people are purchasing mobile devices with the expectation their phone is almost akin to a pc at home.
Marketing on the phones of today is in for a great looking time ahead; a fact which has not missed Xavier Buyse CEO of ADS Media moving on a few years to 2014, and the mobile marketing market is forecast to develop by the tune of $2 bn per year. Mobile advertising has shown some really fantastic growth throughout 2008, and 2009 so far in an overall declining advertising market. The mobile device has developed into a necessity and the way it can satisfy peoples growing demands for beiong able to access things and information on the go has lured in mobile advertisers.
Analyst forecasts have to date overhyped the market, but the mobile device space has arguably not performed as well as it could have done. However, without the former, mobile advertising would not have had the opportunity it has now. Riding out the global recession will be the main challenge for many businesses in the industry, though mass consolidation will be a given eventually.
It would have been very interesting to see if the same companies would have been lured to the mobile space if the forecasts were US$300 million by 2011? Anyhow, this lazy form of mobile advertising relying on an Internet based structure with a hit rate of less than 1% has demonstrated little or no thought for the consumer. The primary target has been on the click through, not the experience after. That is now changing and resulting in a direct impact on the value chain.
