Deluxers Life

Professional videos are a great tool to market your company’s products and services. There is no doubt that there are dozens & dozens of other sorts of marketing techniques available which include content writing to blogging, from public relations to e-mail. Nevertheless, nothing says “cool, connection, and creative” like an online video.

Each day more & more companies of all sizes are generating video commercials about their services. They’re not only posting them on their business sites, but they are adding them on their official blogs. To gain universal twenty four seven coverage, short format videos are being added to numerous video-sharing sites like You Tube and Metacafe. And why not ? it?s economical, easy to undertake, & can have a huge impact, in some cases, on the traffic it drives to your businesses website.

There are a lot more reasons why promotional videos are a good way to publicise your firm.

Online videos benefit from a far reaching distribution: Videos by their very nature are easy to “package” which means they are ideal to slot into a variety of different distribution circulations. You can post them on your companies website or blog, alternatively you can save them onto your personal computer & run them again & again at a selected event. You can post them to hundreds of Web video-sharing websites. You can copy them onto CDs and give them away or sell them. You can even forward them by email.

Short format videos are a terrific way to advertise. As our knowledge of technology changes, so do the techniques in which firms like to interact with others. Most people are visually oriented meaning that is how they best understand & work with their world. This makes videos on the Internet the best company strategy to talk with today’s consumers. Maximise the value of your video content through Vidify’s video distribution partnerships.

These are just a few of the many reasons why online videos might be an outstanding way to advertise your firm’s services. Learn more about this area to see how you may leverage your valuable time, finances, and energy to communicate with your target consumers in an innovative and exciting way.

Just build a story around the Hero’s Journey. It is as simple and as difficult as that. If JK Rowling can do it, so can you. Yes, the Harry Potter series stories all mirror the same template, as does The Godfather, The Shawshank Redemption and a thousand other stories and films.

At it’s most basic, a story can be constructed around seventeen sequences. Lets look at Raiders of the Lost Ark (1981), which is textbook Hero’s Journey. Simply know the purpose of each stage and build a “short” around it. Then piece them together:

Call to Adventure: Army intelligence want Indy to find the Ark of the Covenant before the Nazis do. After introducing Indy (the opening jungle sequence), a whole sequence explicitly states the nature of this story – the Well of Souls, the Ark of the Covenant etc.

Refusal of the Call: Army intelligence not sure if they want Indy to seek the Ark; Marcus (and later Sallah) warn Indy that the Ark is something that was not meant to be disturbed. This is not an expanded stage in this story; however, where the hero is resistant to the adventure or there are interdictors and obstacles in the way, this can be an important and interesting stage.

Supernatural Aid: Marcus and Sallah are Indy’s two mentors. The supernatural aid’s purpose is to guide spiritually, advice, give magical gifts that will aid in the hero’s adventure. There can be dark and good mentors. When Luke meets Ben Kenobi in Star Wars, this is an important sequence.

Crossing the First Threshold: Indy travels to Nepal, where he meets Marion. The hero ventures into a place from which there is no return, where he meets allies and undergoes a trial.

Physical Separation from the Old World (Belly of the Whale): Marion’s bar is burnt down; they both leave for Cairo. The hero physically resists or is encouraged into the transformation (Road of Trials).

Transformation (Road of Trials): A number of trials transform the hero; Indy loses Marion, swears revenge on Belloq, escapes death by poisoning etc.

Meeting with the Goddess: Indy meets an Oracle where he is informed of the location of the Well of Souls. Indy steals into the Well of Souls to recover the location of the Ark.

Rebirth through Death (Woman as Temptress): Indy and Marion are buried alive in the tomb. Indy has to confront his inner challenge – snakes.

Atonement: Indy battles the Nazi soldiers while simultaneously having to save Marion from the about to explode aircraft.

Apotheosis: Indy can’t waste any more time; Belloq and the Nazis are about to depart with the Ark; this is his last chance.

Ultimate Boon: Indy captures the Ark.

Refusal of the Return: Indy and Marion depart. Say goodbye to Sallah.

Magic Flight: Indy and Marion on the boat home.

Rescue from Without: The Nazi submarine appears and retakes the Ark.

Crossing the Return Threshold: Indy swims to the submarine, follows Belloq et al and threatens to blow up the Ark.

The Knowledge (Master of the Two Worlds): During the final confrontation, Indy knows to close his eyes.

Freedom to Live: The Ark hidden away by army intelligence. Indy and Marion together.

The detailed deconstruction and the Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://www.managing-creativity.com/

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Kal Bishop, MBA

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Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://www.managing-creativity.com